Linyi Trade City accelerates internationalization and digital transformation

Linyi Trade City, a large market cluster, a crucial logistics hub,and a wholesale trading center based in Linyi, East China's Shandong province, has been intensifying its foreign trade reforms and accelerating its internationalization efforts.

Last year, it actively implemented strategies to optimizecommercial logistics, resulting ina market transaction volume of more than660 billion yuan ($90.4 billion), a year-on-year increase of 7.8 percent, and a total logistics volume surpassing 1 trillion yuan ($136.9 billion), a year-on-year increase of 7.9 percent.

In recent years, merchants in the trade city have increasingly embraced the trend of expanding globally.Three months ago, Zhao Qingchao, general manager of Linyi Mukun Trading Co Ltd, traveledto Omanfor a month to study the localmarket.After gaining a deeperunderstanding, he decided to set up a shop there and expressed confidence in expanding hisbusiness.

"We have rented a 300-square-meter store, primarilyselling automotive floor mats, seat cushions, and other products from Linyi. Weare using Linyi's wood panels, food items, furniture, and other products to build a supply chain model," Zhao said.

During his trip to Oman, Zhao researchedlocal demands and identified areas whereproducts from Linyi Trade Citycould meet market needs.

Linyi Trade City is also focusingon digital commerceby constructing a massive digital platform. TheChinamarket digital commerce comprehensive service platform 1.0 versionhas beenlaunched, with over500 merchants joining andoffering more than 30,000 products. Additionally, theLinyi commercial logistics big data platform has registered over 5,000 cargo owners and 20,000 vehicles.

This year, Linyi Trade City plans to undertake six major initiatives, including enhancing international trade, creating a digital commerce hub, developinga logistics hub, promoting comprehensive synergy, and establishing a renowned exhibition city.

Workers from the Linyi Mukun Trading Co Ltd, based in Linyi Trade City, receiveinternational business people to tap cooperation. [Photo/WeChat account: lanshantradecity]